FAQ

ABOUT THE REPORT
TARGET AUDIENCE
COST
PAYMENT and DELIVERY
FORMAT

ABOUT THE REPORT

What is an Emerging Economy?

Emerging Economies are those regions of the world that are experiencing rapid Informationalization under conditions of limited or partial Industrialization. This framework allows us to explain how the non-industrialized nations of the world are achieving unprecedented economic growth using new energy, telecommunications and information technologies.

What is the Emerging Economy Report?
The Emerging Economy Report is an essential tool for business innovation. It focuses on India, China, Indonesia, South Africa, Kenya, Egypt and Brazil. It uses diverse methodologies and different kinds of data to build the world’s most comprehensive planning tool for corporate strategy, marketing and product and service innovation.

What kind of issues does the Emerging Economy Report cover?
The Report is an image rich review of the innovation opportunities based on our case studies from the seven emerging economies of our selection. It has insightful sections on country profiles, socio-economic profiles, visual research and user innovation, user profiles, emerging socioeconomic trends with country wise and cross country analytic slides and much more. For a complete overview, please check the Table of Contents section.

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TARGET AUDIENCE

How will this report help Global Business?
Corporate Strategy: Where and how are global markets growing? Which consumer segments have the most untapped need? What technologies and services are already available? How can energy, information and waste management systems learn from one another?

Product and Service Innovation: What information, energy, infrastructure and service needs do emerging economy consumers have? What color, material, finish, texture, form, content and language needs do these consumers have? What strategies are appropriate when designing for these consumers?

Marketing Strategy: Where and how are global markets growing? Which consumer segments have the most untapped need? What messages and media will lower income consumers in different regions respond to? What products and services do they seek?

Will the report be relevant to the industry or market/region you function in?

The report captures the essence of user needs in the emerging economy countries. As those needs and wants are increasingly global in nature, and can be applied across many industries, the report is relevant to any business seeking to cater to consumers of these economies.

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COST

How much does the Emerging Economy Report cost?

The whole report can be purchased for 3,000 €; alternatively you can choose to buy different sections of the report separately. The Corporate Strategy will be available for 1,500 €, Marketing Strategy for 1,250 € and Design Strategy for 1,000 €.

Who can be given access to the report?
The report is intended solely for internal use, for you and your team. If colleagues from other departments, branches, or countries would like to make use of the report, we would expect them to purchase their own copy. The report has been priced very competitively so that individuals working in both small and large organizations can afford it.

We request you to value our knowledge sharing parameters as the alternative would be more expensive. A ‘global license’ system as well as extensive copyright technologies would increase the price of the report and make it less user-friendly.

The data provided in the report cannot be repackaged or resold without necessary legal and copyright permission from CKS Consulting Private Limited. Kindly refer to the Terms and Conditions section of the website for more detailed information on this.

In case of doubts or to report any policy violation, kindly email Ila Vashistha, the Emerging Economy Report Marketing Manager, at ila@cks.in

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PAYMENT and DELIVERY

Delivery of the report is by secure, instant download, or at an extra charge via express-shipped CD-ROM (handled by global courier service). The latter option is meant for clients with slow internet connection, or whose companies’ firewalls do not allow proper file download. Kindly read the detailed instructions for download or shipping at the time of ordering the report.

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FORMAT

What format does the 2008 Emerging Economy Report come in?
The report is written and designed in PowerPoint. The 350+ slides contain hundreds of pictures and graphics along with extensive text explanations and numerical and statistical support for the claims made in the report. The report is designed to flow from one section to the next, but each section or slide can also be viewed and used individually.

Can the slides and notes be copied or changed?
Yes. The entire report has been prepared in an ‘open’ PowerPoint format, without devices like watermarks in order for you to be able to use the data as per your requirement. Changing the overall formatting of the report however, will be at your own risk, as this may distort our content layout. CKS Consulting Private Limited cannot be held liable if so happens.

Can the report be used outside one’s office/company?

The report is purely for internal use: for you and your team alone. You cannot resell or repackage any part of the report in any form without prior written consent from CKS Consulting Private Limited. You may not share the report to an external audience outside your team nor for industry conferences or paid workshops.

If you’re a consulting firm, parts of the report can be presented to your clients subject to clear mentioning of the source (The Emerging Economy Report, 2008, CKS Consulting Private Limited). The source should be both verbally communicated to clients, as well as clearly indicated on the actual slides.

Will the PowerPoint file work with Mac?
Yes, the Emerging Economy Report has been optimized to work on both PCs and Macs.

Are you having technical problems?
Please read the downloading instructions carefully before you attempt to do so. If you are having technical problems related to downloading the report or other files after reading the downloading instructions, please email us at eer@cks.in
for assistance with your queries.

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